You don't need thousands of thousands to run flashy television ads.
By Cevel Regis
Thanks to social media advertising you don’t need thousands of dollars to run flashy television ads or spend a large sum money on newspaper advertisements. Social media advertising gives you the opportunity to reach just as many people and more importantly, reach the right people, with a modest budget. It includes in-depth audience intelligence research, which allows your brand to be more personal and specific to your customer. This personable aspect goes a long way and lets you build strong relationships with your customers.
Every day more people are spending more time on social media. Whether they are in bed, on their lunch break or casually browsing on their way to work, consumers no longer browse just to pass their time. They are deliberately logging in to shop and seek out new brands to try or actively looking for products and services they need.
Before online advertising became the most sought out medium, Facebook has been collecting data from its users. This is an immediate benefit to you and your business as it allows you to target specific demographics that have already been collected for you. It is for this reason, Facebook is the most impactful social media platform for your small business. It is effective, affordable and once paired with the right strategy and content, you are well on your way to generating more business.
If you’re not sure where to start with your social media advertising, follow Siksè Women on Facebook or Instagram or log on to our website for more tips.